Susan Borst

Director, Industry Initiatives - IAB (Interactive Advertising Bureau)

Susan Borst

Director, Industry Initiatives - IAB (Interactive Advertising Bureau)

Biography

Susan leads the Game Advertising, Content Marketing, Native Advertising, Social Media, and B2B committee initiatives at the IAB.  She works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising.  Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Advertising Week and she is on the jury for The Shorty Awards and the Content Marketing Institute Awards.

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