Robby Wells

Robby Wells


Robby is the Chief Strategy Officer at United Entertainment Group (UEG). Robby leads the UEG Dallas office, overseeing the strategy and creative groups across all offices.

Prior to UEG, Robby was at the world’s largest independent digital agency, imc2, where he led the 85-person multi-disciplinary team responsible for serving the agency’s Procter & Gamble business. His team was responsible for planning, strategy and execution for 17 P&G brands across multiple categories.

After imc2, Robby served as VP, Digital Strategy at Carat in New York City, where he was charged with integrating digital media within the broader communication plans of P&G brands across the Baby Care, Snacks and Beverages, Pet Care and Family Care categories.

Shifting focus towards entertainment marketing, his notable recent work includes the development of new marketing platforms for Frito-Lay, AT&T, General Mills, and P&G, the co-creation and development of the MyTrainerBob media platform with Bob Harper from NBC’s The Biggest Loser, and UEG’s recently established partnership with Pharrell Williams.

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