Richard Bloom

Richard Bloom


As VP of VOD and Partnerships, Rich oversees Vimeo’s consumer facing content business, Vimeo On Demand, serving Vimeo’s monthly audience of over 160M viewers. In this role, Rich leads the teams responsible for distributing, marketing and monetizing Vimeo On Demand titles from creators around the world. Rich also oversees Vimeo’s brand partnerships, where advertisers fund members of the Vimeo community to create and distribute innovative, branded video content without any interruptive pre-roll advertising. Rich also leads business development across Vimeo.

Prior to joining Vimeo, Rich served as Chief Operating Officer of Onswipe where he was responsible for the publisher platform, operations, finance and business development.

Previously, Rich was VP, Video at AOL where he led the video strategy across AOL properties as well as running the 5min and Video publisher networks, and all video partnerships and business development for AOL. Rich joined AOL via the acquisition of 5min where he was SVP Business Development. Prior to 5min, Rich was VP, Business Development and Legal Affairs for UGO Entertainment which was acquired by Hearst.

Rich started his career as an attorney working in large NYC law firms where he focused on media and entertainment work.


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