Maria Weaver is SVP and head of sales of Interactive One (iOne), the fastest growing and definitive digital platform for African American and Millennial audiences. She is responsible for leading iOne’s aggressive national growth strategy, having been an integral member of the leadership team that launched the company in 2008 and helping it grow its annual revenue from zero to $25 million, with 2014 being its most profitable year. She was promoted in 2015 from SVP, East Coast sales and marketing, of a digital network that collectively reaches 29.4 million unique monthly visitors (as of January 2015; up 138 percent from the prior year), with 12 million collective social media followers, and a mostly unduplicated audience that engages with iOne content twice as long as its competitors.
Weaver began working with iOne in a marketing role, after working in traditional marketing at HBO and Showtime, and has successfully become a force in digital marketing. This includes a strong emphasis on branded content ideation, creation and sales, for clients including Honda, Ford, Nissan, Covergirl, HBO, WeTV, Walmart, P&G and many others.
In addition to leading East Coast – and now National – sales and integrated marketing, she has led all public relations, pro-social initiatives, diversity partnerships, consumer, trade and sales marketing for the company. She has helped define iOne’s creative vision, including the launches of several leading online destinations targeting African Americans, Latinos and Millennials. The company’s 80+ online and mobile brands, which primarily focus on social networking, entertainment, music and news, include GlobalGrind (Millennials), HelloBeautiful (Women), News One (Affluent), TheUrbanDaily (Men) and Vida Today (Latino), as well as social networking sites such as BlackPlanet, BlackPlanet RADIO and MiGente.
Prior to joining iOne, Weaver was one of the co-founders of Triple Threat Films, which financed and produced films such as, Dirty Laundry and Through The Fire: The Sebastian Telfair Story. Before her film endeavors, she was director of brand development and subscriber marketing at HBO, where she developed and managed the implementation of marketing strategies targeting African American, Latino, 18-24, and LGBT audiences, as well as acquisition marketing for Direct TV. Weaver also worked for Showtime Networks in the marketing department and prior to Showtime she served on the executive management team of Global Telecom Solutions which as the vice president of marketing was instrumental in the company’s rapid growth, public offering and sale. She began her career at Rainbow Advertising where she held positions in sales, marketing and design.