As senior vice president of digital media for AMC and SundanceTV, Mac McKean leads the overall strategy and operations for the digital platforms of both networks, including digital content, digital platforms such as web, mobile and connected devices, apps and games.
During his time at AMC Networks, McKean has strategically developed AMC’s digital content and launched a variety of successful Web series, award-winning games, second screen experiences, free and paid apps and the network’s TV Everywhere (authenticated full episodes) initiative. Traffic on AMC.com has grown substantially each year, making AMC.com one of the Web’s top cable network sites. Under McKean’s leadership, AMC.com and AMC’s digital experiences and apps have garnered 10 Webby Awards, as well as many other honors, including Variety’s Entertainment App Award for Best Second Screen TV App for “The Walking Dead: Story Sync.” AMC Digital has also received multiple Emmy® nominations, including one for The Walking Dead Story Sync in the category of Outstanding Interactive Program in 2013, and one for Talking Dead in the same category in 2015 (AMC Digital oversaw the show’s interactive integration).
AMC’s Digital Platforms are among the most popular, in terms of unique users, of any cable or broadcast network according to Comscore.
McKean also oversaw the creation and launch of AMC’s webisodes for its original programming, such as The Walking Dead and Breaking Bad, and spearheaded the creation of AMC Digital Studios and its first series, Trivial Pursuits of Arthur Banks. He was one of the key architects of the brand’s foray into digitally distributed full episodes. Other projects have included social games on Facebook; a console game for The Walking Dead; digital comics for Breaking Bad, Better Call Saul and TURN: Washington’s Spies; award-winning story games for Breaking Bad and The Walking Dead; an innovative mobile game The Walking Dead: No Man’s Land, which will launch this October; and many other web and mobile-based game experiences.
McKean first joined AMC in 2007 as vice president of digital media, and was promoted to senior vice president in 2011. He assumed his role with SundanceTV in 2015. Before joining AMC Networks, McKean was vice president of video programming at iVillage, which was acquired by NBC Universal. Prior to that, he was part of the early team that developed the startup Elance.com (now Upwork.com), which has been widely recognized for its innovation. Earlier digital posts he held include: executive producer of Time.com at Time Inc. and editor and producer for a number of interactive initiatives for The New York Times New Media Group. McKean began his career as a journalist, including various posts in Tokyo.
McKean earned his Masters degree from the Interactive Telecommunications Program at Tisch School of the Arts, New York University. McKean’s interactive video work and art installations have been exhibited in various galleries and art events.