Liam Callahan is an industry analyst for Video and PC Games at The NPD Group.
Liam is responsible for the day-to-day analysis for NPD clients, drawing insights across both physical and digital NPD data sources, as well as the development of the company’s Games Market Dynamics reports, which quantify consumer spending activities beyond new physical purchases at retail.
He has extensive experience presenting to and advising senior leadership for the video game industry, and regularly speaks or serves on panels at industry conferences.
Liam has been quoted in news outlets such as The New York Times, Wall Street Journal, USA Today, MSNBC, TIME Magazine, and industry sites such as Gamasutra, GamesBeat, and GamesIndustry International.
Liam has worked at NPD for over 10 years in a variety of roles covering new product launches, product management and consumer surveys. He received his M.B.A. with a concentration in Marketing from the School of Management at Binghamton University.