Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the mobile marketing industry. Over the past four years, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees the 820 member companies globally with operations in 12 countries, and works alongside top “mobile-first” brands (such as Facebook, P&G, Google, Unilever, Coke, on the MMA Global Board.
The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO’d in 1999 and advising the CEO’s of two dozen other venture-backed businesses, a number of which have now sold for nearly $2 billion.
In addition to being a sought after speaker and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”. As a global speaker on advertising & digital media – he’s spoken worldwide, including Istanbul, Israel, Germany, Mexico City, Jakarta, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Tokyo, and Buenos Aires.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” (alongside Jay Z and Chad Hurley) and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.