Gigi Johnson

Gigi Johnson

Biography

Dr. Johnson explores how technology shifts are dramatically changing ecosystems in music, and how those changes are rippling over other creative industries and cultural industries. She speaks frequently at conferences on the social transformations from connected of technology and how businesses can rethink their data-driven opportunities from these seismic shifts. She has taught digital marketing and branding for musicians and for music organizations in the UCLA Herb Alpert School of Music since 2010, focusing on music ecosystem innovation and digital marketing. Dr. Johnson taught at UCLA Anderson in digital media change, as well as ran its Entertainment and Media Management Institute. Before UCLA, she had been SVP/Managing Director at Bank of America, where she spent most of a decade in their Entertainment/Media practice, financing mergers and acquisitions in changing media industries. She received her doctorate in education/media studies from Fielding Graduate University, her MBA from UCLA Anderson, and her BA in Cinema-Television Production from the University of Southern California.

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