Toolshed, founded in 2001 in NYC, is an advisor to major consumer brands, media, tech, sports, and entertainment companies. Toolshed consults in the areas of digital strategy and music usage, brand development and social media integration/marketing, and music rights acquisition.
Toolshed’s San Francisco office provides social media grassroots marketing, direct-to-fan campaign design, and digital publicity.
Toolshed principal Dick Huey launched and led the New Media department at the Beggars Group (XL Recordings, 4AD, Matador Records, Rough Trade) from 1997 to 2001, licensed the Group’s groundbreaking digital catalog, set the Group’s digital direction, and represented Matador Records on the SoundExchange board from 2003-2012.
Recent Toolshed clients include Spotify and Red Bull Music Radio, and a host of other key independent record labels, artists, and music organizations. Toolshed is the digital music service licensing consultant to Merge Records.
Toolshed has orchestrated over 350 digital PR and social media development campaigns for artists such as The Civil Wars, MNDR, Ani DiFranco, Sufjan Stevens, The Arcade Fire, and Aimee Mann.
Toolshed sports-related projects include social media marketing strategy for Red Mountain in Rossland, British Columbia, and Swenyo, a new southern California consumer room goods brand.
In addition to his board work at SoundExchange, Huey held a board role at CASH Music for five years. He is a founding new media committee member of A2IM (American Association of Independent Music), and is the current board president of the Future of Music organization, based in Washington D.C. He is an advisory board member at 8tracks, and has held advisory board roles at Tunecore and RoyaltyShare.
Prior to Beggars Group, Huey was an artist manager of acts on Beggars Banquet Records and Glitterhouse Music in the early 90’s.
His newest project, Syndicated Planet, is a product development partnership with manager Michael Hausman.