Detavio Samuels is responsible for pursuing growth opportunities across Radio One, Inc.’s multi-platform portfolio through new and existing brand partnerships and branded content. Reporting directly to CEO Alfred Liggins, Samuels oversees One Solution, the company’s cross-platform sales and integrated marketing group that works closely with brands and agencies to create award-winning campaigns and initiatives across television, radio, interactive, social media and live events. In 2015, he launched OneX, a new branded content studio that harnesses the power of Black culture to ignite brands through the creation of compelling content that can thrive across multichannel media environments. This includes identifying and creating premium content and native advertising opportunities to be distributed by Radio One’s platforms – which reach 82% of the Black population – and beyond.
Samuels joined the company as president of One Solution, a newly created position, in 2014. Prior to this, he was president of GlobalHue-Detroit, the nation’s leading multicultural agency. In this role, he supervised the overall management, vision and development of the accounts within the advertising agency.
Previously, Samuels worked in global marketing at Ethicon, one of Johnson & Johnson’s largest medical device companies. In addition, Samuels authored the Amazon Best-Seller, Exist No More: The Art Of Squeezing The Most Out Of Life and established a personal inspiration company, Exist No More, which aims to inspire greatness in his generation. Through his writing and motivational speaking, Samuels motivates others in their professional and personal lives.
Samuels has been widely recognized for his professional achievements including the following prestigious lists: Black Enterprise’s Top Executives in Marketing and Advertising (2011), Michigan Chronicle’s Men of Excellence (2012) and Who’s Who Amongst African-Americans in the Automotive Industry (2013). Samuels was also named to Crain’s Detroit Business’ influential “40 Under 40” list (2013). He earned his Bachelor of Arts at Duke University and his MBA and MA-Education from Stanford University.