Dan boasts a diverse background in media with deep experience across traditional, digital and mobile channels and inclusive of both agency and client side roles. Dan began his career with Starcom in 1999 and is now several years into his second tour with the agency separated by three years at Orbitz.com (2010-2013) where he ran mobile marketing for the travel giant. While at Orbitz Dan was a pioneer in app install acquisition programs and mobile media attribution, building cookie-less solutions for measurement and linking media investments to customer lifetime value. Since coming back to Starcom Dan, as head of the agency’s Mobile Center of Excellence, leads a team focused on building training programs, publishing best practices for the agency and consulting across the client roster on a variety of business challenges. Dan’s client responsibilities are running cross-channel activation for Bank of America where he has been a consistent innovator in advanced media targeting and distribution across all channels.