Blair Ethington

SVP of Marketing & Brands - Crowdstar

Blair Ethington

SVP of Marketing & Brands - Crowdstar

Biography

Blair Ethington, SVP of Marketing & Brands at Crowdstar, has a history of successfully leading multiple products in ecommerce, gaming, and mobile. She is experienced in all facets of a product from product strategy, design and development to analytics, marketing and business development. Prior to Crowdstar, Blair worked at eBay and Playdom honing her skills in product management and consumer behavior. Blair took on her next challenge at Crowdstar, where she successfully started and grew the mobile team of this social gaming company. Their first app, Top Girl, became the top grossing game on iOS the day it launched. Seeing the female gaming opportunity and realizing the need of fashion brands to reach the upwardly mobile consumer, Blair and her team launched Covet Fashion, a unique mobile styling game that inspires authentic engagement, drives brand awareness and sales, while collecting valuable consumer behavior data. Blair has been responsible for growing the app to over 2.3 million monthly active users and signing over 150 contemporary to high contemporary fashion brands. She plans on continuing this love of both fashion and technology in future projects. Ethington has a BA in Economics and Public Policy Studies from Duke University.

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