Bjorn Book-Larsson is the CEO of Reloaded Games Inc, the parent company of the free2play portal GamersFirst.com, the casual games site Winster.com and the studio subsidiary Reloaded Productions. Mr. Book-Larsson became the company’s CEO in 2012 after previously serving as its COO and CTO. Prior to Reloaded Games, he was the CTO at FUNTechnologies (TSX:FUN, LSE:FUN) later purchased by Liberty Media, and he served as the CIO and co-founder of SkillJam, a subsidiary of Inter Mix Media (NASDAQ:MIX). Reloaded Games, through its predecessor K2 Network, is a pioneer of free2play® games in the Western Market, launching the first western free2play Massively Multiplayer Online Game in 2004.
Today GamersFirst.com serves over 30 million free2play hardcore gamers, Winster.com serves an innovative blend of casual collaborative social games, and Reloaded Productions designs and develops hit MMO games like All Points Bulletin: Reloaded®, Fallen Earth® and Hailan Rising / KingOnline™
Reloaded Games also operates a game platform business, giving third party developers unparalleled access to tools, game distribution, data analytics and global payment and monetization systems for use in their own games.