William H. Masterson III is co-founder of Believe Entertainment Group, a New York City-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD and social media.
Believe Entertainment Group has launched a steady stream of recent projects including: @EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio-originated content series designed specifically for the Twitter platform; seasons two and three of The LeBrons, an original, animated Web series with two-time NBA champion and four-time league MVP LeBron James, on Xbox LIVE (the-lebrons.com); seasons two and three of In the Booth, a documentary-style series with DJ/Producer Tiësto (youtube.com/Tiesto); seasons one and two of Money Where Your Mouth Is, an original game show series hosted by comedian, actor, radio host and author, Jay Mohr, that was ranked the top game show of Winter 2013-14 on Hulu and Hulu Plus (Hulu.com/MMI); and Inspired: by Sabrina, a women’s lifestyle show hosted by HGTV star Sabrina Soto. The studio recently announced plans for a new docu-reality series with Tia Mowry as host, “Forever Family,” about the inspirational and heartwarming stories of everyday people and their extraordinary experiences trying to overcome fertility challenges and create a family in today’s world; the series will premiere in 2015 on Meredith Corporation-owned site Parents.com.
Earlier projects include a lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (cambio.com/tbe); an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; and an expanded partnership with MommyCast, the Webby Award winning multi-medium show for moms. The studio is known for its trailblazing 2011 launch of The LeBrons with LeBron James and brand partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube (youtube.com/TheLeBrons) and was distributed through LeBron’s Facebook, Twitter, and a dedicated section of LeBronJames.com.
Masterson brings more than 18 years of experience in media and interactive advertising to drive the company’s sales and revenue