Adam is mobile industry veteran, software developer and former touring DJ who has combined his personal passions and expertise in product management, marketing and business development to launch and lead innovative businesses.
Adam is currently the co-founder and current Chief Rocker at Rock My World, Inc. a San Diego based fitness technology company. Rock My World is the company behind RockMyRun, a top 20 fitness app for IOS and Android that takes data from smartphones and fitness tracking devices and dynamically adjusts music tempo in real time to improve exercise motivation and outcomes. Initially launched in 2013 RockMyRun, has become the premier fitness smartphone application with over 1.2 million downloads and featured in the New York Time, Boston Globe and on the Today Show twice.
Before founding Rock My World, Adam spent 7 years at Qualcomm, a Fortune 500 mobile technology company, in senior business development and product management roles. He worked with application developers, mobile operators, and content providers including Universal Music Group, Verizon, Major League Baseball and Fox television networks to help them better monetize their content in a mobile context.
Prior to Qualcomm, Adam founded two other companies and toured as a club DJ playing both nationally and internationally. He holds a BS in Economics from UC Santa Barbara and an MBA with emphasis in Entrepreneurship from SDSU. Ultimately, it was Adam’s dedication to his own health and fitness and his desire to enable people to better experience exercise that led him to start Rock My World. By creating an disruptive product that blends high energy motivational music with step, heart rate, GPS and other readily available workout statistics, Adam and his team are changing the way that music can be used to motivate a healthy, active lifestyle. He feels incredibly fortunate to live and work his passion each day and gets his daily motivation from countless inspirational stories submitted by RockMyRun users.
Adam lives in his hometown of San Diego with his wife Ashley, is a fan of all things sports and never misses a Miami Dolphins game, no matter how awful they are.